It’s 19:30 GMT, I’m sat here on a Saturday evening, I’ve eaten, had my caffeine fix and now in the process of thinking what to post on the Instagram page of Amekosa. I’ve only very recently taken the decision to split both Amkeosa and Amekosa Vintage in two, leaving the Vintage page with the current following and building a new one for the Amekosa streetwear brand.
This is just where the problem starts. What the fuck do I want to post? Why do I not know? Is it from the fact that don’t know what I want the brand to stand for? No not really.
How about, I can’t find or create the content I want to feature? No not really either. The list goes on until we come to the point of self-doubt and uncertainty. That’s the problem. It plagues me like a suffocating quicksand, the harder I try to find an answer the more it engulfs me. Deeper and deeper it draws me into its grasp making me ask more and more questions as to whether what I’m doing is right and if it’s even worth it and do you know it makes it seriously hard to ever get anywhere with anything when I’m the judge of the work.
Now just how ironic is it to be making a post for Instagram worded “RECURRENT SELF-DOUBT RELAPSE” to then suffer from a serious case of self-doubt. 45 minutes to choose the font, half an hour to decide on a colour palette and an hour and a half to finally press share in that top right corner. It’s tiring, tedious, annoying, scream worthy and my days I fucking hate doubting myself, but it’s come back and crept up on me once again and needs shaking off.
over for almost an hour and a half.
(Definitely too long)
‘Why the fuck is Dario telling me about his self-doubt? We hear you; you doubt yourself don’t a lot of us out there?” It’s my truth that’s why and Amekosa is a brand of truth. No showcasing a façade of lies to create this bullshit glitter image. There’s enough where that came from already and its fucking a lot of people out there up, seeing something that appears to be so perfect but is far from the truth. No that’s not going to be happening round here. Just cold hard truth because that’s what people can connect with, I want to create something that connects with people not something that people look to as a hope and dream, something which isn’t actually really true even at the end of the journey or behind those large cast iron double doors.
Embrace your self-doubt, make a damn decision, I finally did and that’s why I’m here writing this post you’re reading right now. Start now because it won’t be quick, I can tell you that.
AMEKOSA 